The NorthWest MRA

Below are links to some of the industry associations and Internet resources that serve the research community.

• Marketing Research Association(MRA) – Parent organization to regional chapters dedicated to enhancing professional development, informing about industry trends, and providing networking opportunities for market research professionals.
• Professional Researcher Certification (PRC) – PRC was developed as a powerful professional tool for researchers of all levels of work experience and education. One of the goals of the program is to encourage high standards within the opinion and marketing research profession in order to raise competency, establish an objective measure of an individual’s knowledge and proficiency and to encourage continued professional development.
• Council for Marketing and Opinion Research (CMOR) – Promoting and advocating marketing and opinion research to the public and within the industry.
• Interactive Marketing Research Organization (IMRO) – dedicated to providing an open forum for the discussion of best practices and ethical approaches to research being conducted via the Internet.
• The Council of American Survey Research Organizations (CASRO) represents over 300 companies and research operations in the United States and abroad. CASRO is the “Voice and Values” of the survey research industry.
• The Your Opinion Counts® (YOC) program is dedicated to ensuring the public voice by supporting the mutually beneficial relationship between the public and opinion research.
• European Society for Opinion and Marketing Research (ESOMAR) – International market research standards organization.
• American Marketing Association(AMA) – The leading organization serving the educational and professional needs of Marketing professionals.
• Quirk’s Marketing Research Review – The marketing research review magazine.