Friday April 27th 2012 | 5:30 PM to 8:00 PM PDT
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Registration Rates:

Free for Marketing Research Association Members

(reservation is required, else $10 door show rate applies)
Non-Members Welcomed with $10 admission

REGISTER NOW

Locations:
San Francisco: WatchLAB, San Francisco, CA map
Seattle: Consumer Opinion Service, Seattle WA map
Portland: Consumer Opinion Services, Portland, OR map

About this Event:

Join the research communities of San Francisco, Portland and Seattle to learn about the intersection of gamification and marketing research.  Research industry gamification thought leaders like Peanut Labs CEO Noman Ali will collaborate with gamification’s vanguard presenters Marshall Kirkpatrick, CEO of Plexus Engine and others.

Go beyond the buzz word and understand how gamification has impacted research. Learn from the impact made on example case studies and through the experience of early adopting practitioners of gamified surveys.

Speakers:

Noman Ali Chief Executive Officer and Co-Founder, Peanut Labs	Marshall Kirkpatrick CEO, Plexus Engine
Manny Acevedo Intel Business Analyst	Carrie Peters Marketing Vice President, BigDoor
Steve Alter Director of Social Business Strategy & Colony Foreman, Ant’s Eye View

NorthWest MRA Educational Conference Wild Minds – What Researchers Really Think! Tuesday, May 8th, 2012  |  8am – 5pm Approved for 6 PRC Credit Hours Oregon Museum of Science and Industry (OMSI) 1945 SE Water Ave, Portland, OR [Get Directions] $75 – Members  |  $90 – Guests  |  $50 – Students [Register Now For This Event]
		This event is brought to you by:

Join us this year at the annual NorthWest MRA conference as we return to OMSI in Portland
during their “Wild Minds: What Animals Really Think” exhibit. As the OMSI exhibit will explore
how animals’ environments have shaped their thinking abilities and the evolutionary link
between human and animal thinking, we will be exploring the evolution of research tools and
techniques in today’s rapidly changing business environment.

Download our Full Conference Itinerary (.pdf)

Register Now at the Research Club Website

This Year’s Topics and Speakers

Download Full Itinerary (.pdf)

Another Day, Another Survey: The Continued Evolution of Online Survey Research
Reg Baker, President and COO, Market Strategies International
Joanne Mechling, Senior Methodologies, Market Strategies International

The continued evolution of online surveys research presents new challenges to survey designers
and research buyers alike. While the demand for online research continues to grow so also
do concerns about response quality and outcomes. In response the MR industry has been
experimenting on a broad front that includes enlarging and diversifying the pool of willing survey
respondents while also doing a better job of engaging those who do respond. The goal in both
instances is the same: to improve the quality of online research. In this session we will overview
the major trends in both of these important areas, giving attendees a clearer sense of how the
world of online survey research is likely to change over the next few years.

A Changing Landscape: DIY Tools for Online Market Research
Scott Worthge, Marketing Executive, uSamp

Traditional models of how market research services are provided to clients – that of a
professional services firm being engaged as a third party to conduct research for a commercial
client – are facing increasing disruption with the emergence and growth of DIY software tools.
These tools span a range of applications, as technology development, as well as the market’s
growing familiarity, acceptance, and use of same, has empowered clients to take on tasks
formerly reserved for the “professional specialist”. Where are these solutions gaining ground
early, and what trends are paving the future’s path? How will researchers and clients alike
navigate this new DIY landscape? The presentation will focus on what a range of providers are
bringing forward, and how we see this trend unfolding in the near future.

Building Surveys on the Move: Future of Mobile Research
Kristin Luck, President, Decipher

As a planet, we’ve become people on the move – with millions connecting on the fly through
mobile devices and social networking sites ranging from cell phones to iPads. As market
researchers, we don’t want to be left behind. During this session, audience members will
participate in a hands-on workshop as they transform a traditional online survey into a mobile
survey. Luck will apply on-the-ground knowledge of mobile research best practices, sharing
case studies that show what works and what doesn’t when conducting mobile research. Come
learn about creative practices that have worked in the real world to connect, engage and deliver
actionable results in the mobile world!

Diversity of Sample
Michael McCrary, President, Federated Sample

Michael will present Federated Sample’s unique perspective on how multi-sourcing has become
a standardized practice in the majority of research studies conducted online today. It will provide
deeper insight into the challenges of deliverability, consistency, security and diversity facing
today’s researchers. Michael McCrary will share specific results drawn from a recently completed
Research on Research study on sample source diversity, and will speak to how technology is
helping to improve efficiency, security and overall deliverability in an ever-changing marketplace.

Capturing the Beast: A Wild Minds-Inspired Look at the Research Presentation
Donna Fitzpatrick, Customer Engagement Strategist, Catwalk Solutions

We all bring our A games when it comes to well-considered methodologies and insightful
research analyses. Yet do we put enough thought into communicating the results of our work in
a way that captures the attention of the restless herd that is our audience? After all, our great
insights are worthless unless our clients are able to quickly grasp the insights’ importance and
apply them toward solving their particular organizational challenges. This presentation exposes
some typical mistakes we make in presenting our research findings, examines resources that can
stretch and strengthen our communication skills, and reviews a variety of tools that can transform
our presentations into crisper, more engaging, and memorable experiences.

Creating Market Research Contracts With Strong Relationship Quotients
Joe Durkee, Esq., Attorney At Law

You have just drafted a proposal and it is accepted. You are excited because this is the
opportunity to work with a new client and climb further into the black for the 2ndquarter. Things
are looking up! With a smile, you confirm the acceptance and attach a copy of your standard
contract to the e-mail. Do you know what it says? Do you know what it means and do you know
how it represents your firm’s brand? If not, you are invited to take a quick one-hour stroll through
the world of contracts with Portland attorney Joe Durkee.

Please come help us win the national MRA’s “Best Educational Conference” award for a 4th time!

The 26th Annual Joint Chapter Conference

April 11th – 13th, 2012   |   Planet Hollywood, Las Vegas

[Click Here to Register Online]

Early Bird Deadline EXTENDED to Friday, March 23rd, 2012

Register early at Planet Hollywood (877-244-9474) and receive the conference rate of $99 per night! Use Room Code SMSMR2. All early bird registrants will be entered into a drawing for a chance to win a 2012 SWMRA Educational Forum Registration.

This Year’s Topics and Speakers Include:

Helen Christakos, Attorney, Greenberg Traurig LLP
An Overview of US and EU Privacy and Data Security Laws

Maggie Pazian, President, Visual Emotion LLC
The Measurement of Emotion through Facial Expression

Jerry Johnson, CEO, Nimbus Online
What are we Really Learning with Neural Measurement

Alkis Papadopoullos, Chief Technology Officer, Voxco, Inc.
Understanding the Context of Brand & Product Mentions Online

Jane Buckingham, President, Trendera, Inc.
Understanding Gen X,Y & V: Trends That Will Impact Your Business

Emilio Vargas, President, Marketing Excellence, Inc.
Attracting the Hispanic Market: The Approach & Additional Segmentation

REGISTER NOW | Register by November 28th, 2011

Where: Lake Union Café, 3119 Eastlake Ave. E., Seattle , WA 98102 (map)

The NorthWest Chapter of the MRA and the PSRF are co-hosting the annual Holiday Party. This year, the festivities will be held at the Lake Union Cafe.  Each MRA sponsor will be given two tickets to the Chocolate Box’s Seattle Winery Tour to give away to a lucky attendee.

This is a great opportunity to catch up with the MRA and PSRF community members and make new acquaintances.

A limited number of sponsorship opportunities are available at $250! Gain access and exposure to both the NorthWest MRA and PSRF groups. Contact Kelle Rupp today.

Parking: Parking is free in the LUC parking spots in the lot next to the Lake Union Café (3119 Eastlake Ave E, Seattle WA 98101)

Attendance rates:
Cost: $30 for PSRF/MRA Members and $45 for Non-Members.
All members may bring one guest (non member) for the member price of $30.
Guests of non-members are also welcome to attend at the $45 non member rate.

Each registration also includes a drink ticket and heavy appetizers.

REGISTER NOW | Register by Nov 28, 2011

@

Sponsored by

Join the Northwest MRA at the Parlor Live Comedy Club in Bellevue

for an excellent opportunity to meet your market research colleagues and

enjoy a hilarious night of comedy, an open beer and wine bar and unlimited appetizers!

The evening’s entertainment will be NBC’s original winner of

Last Comic Standing: Dat Phan.

COST: Free for MRA Members, $25 for Non-MRA Members

TIME: Thursday August 11th,

6 PM to 7:30PM – Unlimited Happy Hour/Appetizer Social

7:30 PM to 9 PM – Comedy Show Begins

Location

You must register here before 10 PM August 8th to join our group.

Although we ask for your credit card info,

we will only charge it for the appropriate amount after the show.

Any no shows will be charged the full cost ($50) of attending.

There will be no registration at the door.

We request all attendees arrive before 6:30 PM.