NorthWest MRA Board of Directors


Jeff Spitzer
President (acting)
Jeff Spitzer, PRC

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About Jeff

Jeff is a research industry veteran with over 15 years of supplier side marketing research experience. In his client service role, he is responsible for sales and business development, but more importantly, the overall client experience at ISA. PRC certified by the Marketing Research Association and has served on the NorthWest MRA Board of Directors since 2007, including a term as president in 2011-2012 and again as the current interim president for the 2014-2015 Board year.


Immediate Past President
Rommell Montenegro Contact Rommell

About Rommell

Rommell has dedicated his career to custom technology market research.   As a Research Analyst at CBS Interactive (CBSi), Rommell currently conducts custom product development research, harnesses various syndicated online, consumer and tech industry research to track competitive industry trends and advise the editorial, advertising sales and product management of ZDNet, Tech Republic, Smart Planet, CNET, and CNET Downloads.

Before Rommell designed and managed custom research from concept to final analysis for leading software and hardware technology companies at Greenberg Brand Strategy, TNS Custom Research and Hall and Partners. He has completed the online certification in the Principles of Marketing Research at UGA and also has a B.A. in Political Economy of Industrial Societies from University of California, Berkeley.


President-Elect Jens Erickson
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About Jens

Jens is an Account Executive in Business Development for Survey Sampling International. Previously, he had been a Regional Sales Director for Critical Mix (Formerly Authentic Response), Jens has been able to meet a great number of people in the market research industry.

Prior to joining Authentic Response Jens worked for GMI Research. Before GMI he worked at a small data processing company where he worked with many market research firms and departments of fortune 500 companies.  His experience in market research stretches all the way back to high school where he held a job as a phone interviewer.

Jens loves to play golf but does not get the chance to now that he has a great family with 3 little ones. Jens holds a BS in accounting from California State University.


Vice President Ed Sugar
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About Ed

Ed is an accomplished sales and marketing executive with 20+ years experience and a vision for marketing research as a powerful discipline for solving business problems. He has demonstrated a commitment to promoting knowledge sharing and professionalism in the field of marketing research through his past contributions to the American Marketing Association, the Travel & Tourism Research Association, the Marketing Research Association and the Marketing Research Institute International.. An inspirational leader known for cultivating strong, enduring partnerships in the business and academic communities as a business professional and lay volunteer, he has been honored with numerous awards including the 2012 Meritorious Service to Marketing Research Award for “Remarkable contributions to the marketing research profession”.


Secretary Betsy Roberts, PRC
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About Betsy

Betsy Roberts currently is a Senior Development Associate with Toluna USA, but she started her marketing research career as an analyst working on telecommunications studies. She has held positions from Analyst to Senior Account Manager. With her 17 years of experience with both full-service and qualitative data collection firms, Betsy has work on projects that encompass almost every aspect of the research process. This experience provides her with an extensive understanding of various research methodologies


Treasurer Celsa Garcia
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About Celsa

Celsa started her career in marketing research with Nichols Research, Inc. in 1996.  Over the past 17 years, she has worked in all aspects of data collection as a Recruiting Supervisor, Project Manager, and now as a Branch Manager of the Fresno, CA facility.  Dedicating her time between work and school, she graduated from San Jose State with a Bachelor of Science degree in Advertising in 2003.  Her passion for research and its importance in the marketplace started early and continues to grow as the research world evolves.  She proudly attributes her success and love of the industry to her mentors: Mimi Nichols, Jane Rosen and Lois Gianonni.  Celsa is an integral part of a highly experienced and kindred group of managers at Nichols Research.

While her experience is largely centered on qualitative work in California, she has consulted and managed multi-method projects including mail, online and quantitative projects, field managed multi-market projects, bi-lingual and remote projects and also enjoys assisting as a note-taker for moderators.  Celsa first became an MRA member in 2011 and has previously volunteered at several MRA Joint-Chapter Conferences and meetings.  She proudly served the 2012-2013 Northwest MRA Chapter Board as the Sponsorship Chair.  She is an active member of the Fresno Advertising Federation and also encourages Fresno State students to explore and learn about marketing research by way of a twice-yearly lecture on campus.



Katherine Horrocks
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About Katherine

Katherine co-founded Amplify Research Partners with a vision for engineering a better research experience through superior project oversight; starting with streamlined coordination and precision detail planning, and resulting in consistently successful project execution.

Having led project management teams and facility operations in top California focus group facilities, Katherine has an insider’s knowledge of how to get a project done right, and just what a strong qualitative team is capable of. We know the market and have a databank of facility and recruiting capabilities throughout the US in both major markets and harder to field secondary markets. Katherine has extensive experience with multi-phase projects, product placements and sequential testing coordination, as well as message boards and online focus groups.

As a qualitative research consultant, Katherine has listened to hundreds of consumers speak about a wide range of topics from banking and real estate to grocery shopping, food, and pet products. Katherine’s creative discussion guides reach consumers at their core to drive deeper consumer insight, generating actionable results and strategic recommendations to help clients connect with their customers and better understand how to position their products and brands.



Andres Grunbaum
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About Andres

Andres Grunbaum works in Business Development for UserZoom, a leading software and services provider in the User Experience Testing space.

 Prior to joining UserZoom in May, 2014, he worked at many online market research service providers including Research Now, MarketTools, pureprofile, and Peanut Labs, gathering by delving into operations, sample and research management, and sales and business development roles.

Andres holds B.A.s in both Economics and International Relations from the UC Davis and a Post Baccalaureate in Informational Management Systems from UC Berkeley Extension.

A Bay Area native, when not working on research, Andres is most likely rooting on his Golden State Warriors or trying out a new craft beer.


Jackie Weise, PRC
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Research Assurance
About Jackie

As Principal of Research Assurance, a company she launched in 2008, she serves as an extension of the client’s staff, providing them access to the tools, industry knowledge, and research experience without the ongoing expense of supporting these skills internally. With over 25 years of market research experience, Jackie has managed thousands of quantitative and qualitative research studies. She has designed and administered interviewer and management training programs to increase quality and productivity, initiated incentive programs, conducted management seminars, and presented to numerous professional organizations to educate and promote the importance of marketing research. Before starting Research Assurance, she was a Vice President at Informa Research Services, a company that acquired her previous company, Market Trends, where she was a Principal and Executive Vice President responsible for overall corporate operations and led the Global Field Division.

Prior to joining Market Trends in 1992, she was National Field Director at US Research in Chicago where she was responsible for the daily operations of twenty mall locations nationwide. Jackie started her career at Quality Controlled Services as Assistant Manager of the Seattle office.  She served as On-Site Committee Chairperson for the 2000 National Conference in Seattle in charge of Volunteers and again as Co-Chair in 2007 for the National Conference in San Francisco, as NorthWest Chapter Director-at-Large and Mission Statement Task Force Chair for the 2003-04 Board, President-Elect for the 2004-05 Board, President in 2005-06, Immediate Past President in 2006-07, as Director-at-Large for the 2008-10 Board years, Past Presidents Advisory Council 2007-08 and 2010-12, and served as a member of the National Membership and Chapter Workgroup (2006-08; 2010-11) and the Business Services Workgroup (2009-10). In 2007 she was the proud recipient of the MRA NorthWest Chapter Service Award.

Any free time finds her with husband Mark, son Matt, daughter-in-law Kristin and enjoying her incredible grandson Logan. Besides the MRA, she is a member of Consumer Trends Forum International, Puget Sound Research Forum, the Pacific Northwest Sensory Consortium, and has received her Professional Researchers’ Certification at the Expert level.

Past Presidents Advisory Council


Brian Fowler

Brian Fowler
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About Brian

As Chief Operating Officer for CFMC , Brian manages the CFMC business, hosting and marketing operations.  He keeps the CFMC ship running smoothly and informs the market research community of CFMC survey services and software capabilities.

Brian joined CFMC in early 2004, leaving behind his successful consultancy, Data Driven Marketing (DDM), a provider of marketing research and business insights services for data-minded (and particularly Green-focused) clientèle.

His background includes 20 years of direct marketing, business analysis, and market research experience.  Prior to DDM, he served as insights and marketing manager for the largest business membership organization in the U.S., the National Federation of Independent Business (NFIB); Next Monet, a leading provider of limited edition artwork; and Socratic Technologies, the leader in proprietary online market research panels.

Brian has served on the boards of not-for-profit for over 19 consecutive years.  Serving in a variety of posts including President of the NorthWest Chapter of the MRA, President in the AMA chapters in San Francisco and Nashville AMA chapters, and director-at-large for the Pacific Chamber Symphony.

Brian holds a BBA and an MBA, both in Marketing, from Middle Tennessee State University.

 Chris Robson

Chris Robson, PRC
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About Chris

Chris Robson is Vice President, Senior Director of Analytics for ORC International. Prior to joining ORC he was Chief Scientist and co-founder at Parametric Marketing, a leader in quantitative market research and advanced analytics. He is an expert in research and analytic methods and advanced numerical techniques.

He is a seasoned executive with extensive experience in both marketing and technology. Previous roles include being Vice President of Engineering for WebCriteria, Inc. and a variety of senior management roles in R&D, Marketing, Business Development and Advanced Research at Hewlett Packard.

A legend in his own lunchtime, Chris is a master of underwater soot-juggling. He started his career as a mathematician building complex statistical models of radar systems. Chris is a native of England and holds an honours degree in Mathematics from Brunel University of West London