Chris Robson is Chief Scientist and co-founder at Parametric Marketing, a leader in quantitative
market research and advanced analytics. He is an expert in research and analytic methods and
advanced numerical techniques.

He is a seasoned executive with extensive experience in both marketing and technology. Prior to co-founding Parametric, Chris was Vice President of Engineering for WebCriteria, Inc. (acquired by Coremetrics, Inc.), a Web Analytics company. Prior to that, he spent thirteen years with Hewlett-
Packard in a variety of senior management roles in R&D, Marketing, Business Development and Advanced Research. A legend in his own lunchtime, Chris is a master of underwater soot-juggling. He started his career as a mathematician building complex statistical models of radar systems. Chris is a native of England and holds an honours degree in Mathematics from Brunel University of West London.

Rommell has dedicated his career to serving Technology sector giants like Microsoft, HP, E-Bay and AOL. As a TNS Research Associate, Rommell currently services various Microsoft clients. In this role, he works directly with clients to design and manage custom research from concept to final
analysis.

Before TNS, he contributed to studies for eBay and Microsoft at Hall and Partners in Los Angeles. Prior to Hall and Partners, he delved into understanding and identifying the latest and most promising Clean Tech innovations for the inaugural year of the Green Innovation Exchange
conference. Concurrent to his Clean Tech industry research, Rommell also started his own multifaceted marketing research blog.

Before finding his passion for research, Rommell contributed to the internal marketing efforts of various Bay Area Software and Nonprofit firms.

He has completed the online certification in the Principles of Marketing Research at UGA and also has a B.A. in Political Economy of Industrial Societies from University of California, Berkeley.

Jeff has spent the last thirteen years working in all aspects of marketing research data collection. His market research career actually started as a CATI programmer before moving into project management and eventually into sales. That background has proven to be invaluable with knowledge he’s gained from the experiences in the trenches over the years; the tight deadlines, late nights, near misses, total disasters and phenomenal successes. It’s been a great ride and nothing gives him greater pride now then using those experiences to help his clients meet their goals.

Active in the research community, Jeff has served on the Marketing Research Association’s NorthWest Chapter Board since 2007 and is currently in the role of President. He was also honored to be the recipient of the NorthWest MRA’s Chapter Service Award in 2009. Jeff works from Portland, Oregon where he’s called home for the last fifteen years. When not pounding the pavement for Universal, you’ll find him at a Portland Trail Blazers game, camping or on the occasional mountain climb.

Brian is a co-founder of watchLAB. He began his career as an Assistant Director for Plaza Research Atlanta and served as the Director of Plaza Research, Phoenix. In 2001, Brian took over the reins at Greenberg Studios as Facility Director in Berkeley and oversaw the expansion of its flagship Union Square location in San Francisco. The San Francisco and Berkeley locations have been two of the highest rated facilities in the Bay Area according to the Impulse Survey for the last 5 years. In 2008, Brian and Tiffany Hays founded watchLAB and soon after opened watchLAB Chicago. watchLAB is now a full service research firm with global reach.

Brian hails from Nashville, TN and attended Oglethorpe University in Atlanta and was a relief pitcher on the school’s baseball team, the Stormy Petrels. He has a BA in Business Administration with a concentration on Marketing. When he isn’t knee deep in research, he enjoys spending time with his wife Heather and 6 year old son, Bennett.

Michaelyn co-founded Amplify Research Partners in 2008 with the goal of providing clients a partner in their research experience. Michaelyn has been instrumental in creating an infrastructure rooted in stringent quality control and detailed project oversight, which consistently provides
clients well-executed research projects.

Betsy Roberts joined Toluna USA (Common Knowledge Research Services) in 2007, but she started her marketing research career as an analyst working on telecommunications studies. She has held positions from Analyst to Senior Account Manager.

With her 15 years of experience with both full-service and qualitative data collection firms, Betsy has work on projects that encompass almost every aspect of the research process. This experience provides her with an extensive understanding of various research methodologies.

Currently, Betsy works closely with the business development team and account managers to develop project cost estimates/proposals, assess feasibility of conducting surveys online successfully and makes the proper recommendations to clients.

Betsy holds a Bachelor of Science Degree in Business from Central Washington University and holds a Professional Researchers’ Certification at the Expert level.

Don is Technical Support Manager at Kinesis Research Technologies. He has eleven years of experience in the market research and software industries, with a focus on web development, MRX methodologies, and client services.

Prior to joining Kinesis, Don was Senior Technical Trainer at CfMC Research Software, with responsibilities including technical support, on-site client trainings, and development of the company’s programming resources such as a software code library and online documentation.

Don studied Computer Science at Pennsylvania State University, and continues to utilize their World Campus program to keep current with developing web technologies.

Kelle has over ten years of experience in market research and sales; from mall intercept interviewer to advertising sales. Kelle quickly parlayed the nexus of her unique experience into a variety of different positions with various companies’ including market manager for an intercept
field firm and business development / sales for online panel and data collection.

Kelle joined Pacific Market Research (PMR) in 2007 as their first account executive, helping to create awareness about the kind of quality and standards in telephone and online data collection provided by PMR and their efforts to continuously set a high bar for our industry while also
developing and growing partnerships with other market research firms and consultants.

Kelle is an active member of the research community, participating and volunteering with the Puget Sound Research Forum, MRA, and NW MRA as time permits and is excited about the opportunity to be more involved by serving on the NW MRA Board.

Kelle holds a Bachelor of Science degree in Marketing from Metro State College in Denver as well as a Juris Doctor degree from Lewis and Clark Law School.

Heather is the Director of Bay Area operations at watchLAB – an Impulse “top rated” San Francisco facility and nationwide recruiting firm.

In her research tool belt is 12 years of Senior Project Management and Operations experience with watchLAB and previously Greenberg Brand Strategy – the same Greenberg that fostered watchLAB’s commitment to connecting clients with spot-on respondents in an ideal environment for genuine insight. From shop-alongs in St. Louis to executive groups in Beijing, Heather has managed thousands of research projects around the globe.

Rewinding further, Heather grew up in the Midwest and achieved a BA in Political Science and Business Administration from Vanderbilt University in Nashville. During off-hours, she can be found on the local hiking trails, at gem and jewelry supply shows and in the power tool aisle at Home Depot. For her, there’s no better recharge than fresh-air and her many ongoing creative projects.

Celsa started her career in marketing research with Nichols Research, inc. in 1996. Over the past 16 years, she has worked in all aspects of data collection as a Recruiting Supervisor, Project Manager, and now as a Branch Manager of the Fresno, CA facility. Dedicating her time between work and school, she graduated from San Jose State with a Bachelor of Science degree in Advertising in 2003.

Her passion for research and its importance in the marketplace started early and continues to grow as the research world evolves. She proudly attributes her success and love of the industry to her mentors: Mimi Nichols, Jane Rosen and Lois Gianonni.

Celsa is an integral part of a highly experienced and kindred group of managers at Nichols Research. While her experience is largely
centered on qualitative work in California, she has consulted and managed multi-method projects including mail, online and quantitative projects, field managed multi-market projects, bi-lingual and remote projects and also enjoys assisting as a note-taker for moderators.

Celsa first became an MRA member in 2011 and has previously volunteered at several MRA Joint-Chapter Conferences and meetings. She is an active member of the Fresno Advertising Federation and also encourages Fresno State students to explore and learn about marketing research by way of a twice-yearly lecture on campus. Celsa is excited and eager to serve on the NW MRA board and looks forward to contributing alongside others who share a passion for marketing research.

Robert is a 25 year veteran in the technology field, in the areas of executive leadership, product
development and field support. He brings extensive experience in working with technical and
non-technical associates in all facets of business, in industries ranging from Semiconductors and
Software to Defense Electronics to Market Research. Robert prides himself on being able to provide
creative, problem-solving ideas and achieving results.

Andres Grunbaum is a founding member of pureprofile’s US Team and leads the sales and business development efforts out of the San Francisco office. Prior to joining pureprofile in April of 2011, he was at MarketTools in several roles including TrueSample implementation, research management,
and panel sales. Beforehand he established the US based sampling and operations team for Research Now.

Andres has B.A.s in both Economics and International Relations from the UC Davis as well as having recently completed a Post Baccalaureate from UC Berkeley Extension in Informational Management Systems.

A native of Berkeley and recent transplant to San Francisco, when not working on research, Andres
is most likely running his new craft brewery with close friends. Cheers!

Amanda is a Director of Brand Strategy for Greenberg Brand Strategy. She has over 14 years of experience leading qualitative and quantitative research engagements for Fortune 500 technology companies. Prior to joining Greenberg, she was a Partner at Portland-based Zanthus Research, and worked at other full-service research firms such as BN Research, Q&A Research and Gartner. She holds an MBA and undergraduate degree in Psychology, and is a RIVA-trained focus group moderator.

As Principal of Research Assurance, a company she launched in 2008, she serves as an extension of the client’s staff, providing them access to the tools, industry knowledge, and research experience without the ongoing expense of supporting these skills internally. With over 25 years of market
research experience, Jackie has managed thousands of quantitative and qualitative research studies. She has designed and administered interviewer and management training programs to increase quality and productivity, initiated incentive programs, conducted management seminars, and presented to numerous professional organizations to educate and promote the importance of marketing research.

Before starting Research Assurance, she was a Vice President at Informa Research Services, a company that acquired her previous company, Market Trends, where she was a Principal and Executive Vice President responsible for overall corporate operations and led the Global Field Division. Prior to joining Market Trends in 1992, she was National Field Director at US Research in Chicago where she was responsible for the daily operations of twenty mall locations
nationwide.

Jackie started her career at Quality Controlled Services as Assistant Manager of the Seattle office. She served as On-Site Committee Chairperson for the 2000 National Conference in Seattle in charge of Volunteers and again as Co-Chair in 2007 for the National Conference in San Francisco, as NorthWest Chapter Director-at-Large and Mission Statement Task Force Chair for the 2003-04 Board, President-Elect for the 2004-05 Board, President in 2005-06, Immediate Past President in 2006-07, as Director-at-Large for the 2008-10 Board years, Past Presidents Advisory Council 2007-08 and 2010-12, and served as a member of the National Membership and Chapter Workgroup (2006-08; 2010-11) and the Business Services Workgroup (2009-10). In 2007 she was the proud recipient of the MRA NorthWest Chapter Service Award.

Any free time finds her with husband Mark, son Matt, daughter-in-law Kristin and enjoying her incredible grandson Logan. Besides the MRA, she is a member of Consumer Trends Forum International, Puget Sound Research Forum, the Pacific Northwest Sensory Consortium, and has received her rofessional Researchers’ Certification at the Expert level.

As Chief Operating Officer for CfMC (Computers for Marketing Corporation), Brian helps keep the CfMC ship running smoothly and keeps the market research community abreast of CfMC CATI and Web survey services and software capabilities.

Brian joined CfMC in early 2004, leaving behind his successful consultancy, Data Driven Marketing (DDM), a provider of marketing research and business insights services for data-minded (and particularly “Green”-focused) clientele. His background includes 17 years of direct marketing,
business analysis, and market research experience. Prior to DDM, he served as insights and marketing manager for the largest business membership organization in the U.S., the National Federation of Independent Business (NFIB); Next Monet, a leading provider of limited edition artwork; and Socratic Technologies, a leader in proprietary online market research panels as well as early stints with Elrick & Lavidge and 20/20 Research.

Brian has served on the boards of not-for-profit for over 17 consecutive years including a variety of posts including President of the NorthWest Chapter of the MRA, President in the AMA chapters in San Francisco and Nashville, and director-at-large for the Pacific Chamber Symphony.

Brian holds a BBA and an MBA, both in Marketing, from Middle Tennessee State University.