R_Montenegro President
Rommell Montenegro
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About Rommell

Rommell has dedicated his career to custom technology market research.   As a Research Analyst at CBS Interactive (CBSi), Rommell currently conducts custom quantitative and qualitative research, executes syndicated research analysis and analyzes 3rd party tech industry analyst reports to advise the editorial, advertising sales and product management of ZDNet, Tech Republic, Smart Planet and CNET Downloads.

Before CBSi while at TNS Custom North America Rommell designed and managed custom research from concept to final analysis for Fortune500 software and hardware technology companies.  Before TNS, he contributed to studies for eBay and Microsoft at Hall and Partners in Los Angeles. Prior to Hall and Partners, he delved into understanding and identifying the latest and most promising clean tech innovations for the inaugural year of the Green Innovation Exchange conference. Concurrent to his clean tech industry research, Rommell also started his own multifaceted marketing research blog.

Before finding his passion for research, Rommell contributed to the internal marketing efforts of various Bay Area software and Nonprofit firms.

He has completed the online certification in the Principles of Marketing Research at UGA and also has a B.A. in Political Economy of Industrial Societies from University of California, Berkeley.

S_Worthge President-Elect
Scott Worthge
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About Scott

Scott Worthge currently is a VP and sales executive with uSamp (United Sample, Inc.), a market research technology and panel supplier, and has been with the company from its start in late 2008. His major role is managing a team covering most of the US, working with clients on the development, conduct and completion of research project engagements, where he brings more than 26 years of supplier-side market research experience.  Additionally within uSamp, Scott organizes and conducts product development, marketing and training initiatives, primarily with sales and support staff.


In his “spare” time, he’s a small business owner (of a neighborhood coffee shop in San Mateo, CA), and a coach and referee for youth soccer.  Scott has been an Instructor for the past nine years in UC Berkeley’s Extension program, teaching classes in Marketing Research and Strategic Brand Management in the Marketing department, and the Sales Management series within the Business Administration department.  Additionally, he has been a longtime member of the MRA (Northwest Chapter), Churchill Club (Silicon Valley), and the Commonwealth Club in San Francisco.

Chris Robson Immediate Past President
Chris Robson, PRC
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About Chris

Chris Robson is Vice President, Senior Director of Analytics for ORC International. Prior to joining ORC he was Chief Scientist and co-founder at Parametric Marketing, a leader in quantitative market research and advanced analytics. He is an expert in research and analytic methods and advanced numerical techniques.

He is a seasoned executive with extensive experience in both marketing and technology. Previous roles include being Vice President of Engineering for WebCriteria, Inc. and a variety of senior management roles in R&D, Marketing, Business Development and Advanced Research at Hewlett Packard. A legend in his own lunchtime, Chris is a master of underwater soot-juggling. He started his career as a mathematician building complex statistical models of radar systems. Chris is a native of England and holds an honours degree in Mathematics from Brunel University of West London.

B_Roberts Vice President
Betsy Roberts, PRC
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About Betsy

Betsy Roberts joined Toluna USA (Common Knowledge Research Services) in 2007, but she started her marketing research career as an analyst working on telecommunications studies. She has held positions from Analyst to Senior Account Manager.

With her 16 years of experience with both full-service and qualitative data collection firms, Betsy has work on projects that encompass almost every aspect of the research process. This experience provides her with an extensive understanding of various research methodologies.

Currently, Betsy works closely with the business development team and account managers to develop project cost estimates/proposals, assess feasibility of conducting surveys online successfully and makes the proper recommendations to clients.

Betsy holds a Bachelor of Science Degree in Business from Central Washington University and holds a Professional Researchers’ Certification at the Expert level.

 C_Garcia Treasurer
Celsa Garcia
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About Celsa

Celsa started her career in marketing research with Nichols Research, Inc. in 1996.  Over the past 17 years, she has worked in all aspects of data collection as a Recruiting Supervisor, Project Manager, and now as a Branch Manager of the Fresno, CA facility.  Dedicating her time between work and school, she graduated from San Jose State with a Bachelor of Science degree in Advertising in 2003.  Her passion for research and its importance in the marketplace started early and continues to grow as the research world evolves.  She proudly attributes her success and love of the industry to her mentors: Mimi Nichols, Jane Rosen and Lois Gianonni.  Celsa is an integral part of a highly experienced and kindred group of managers at Nichols Research.

While her experience is largely centered on qualitative work in California, she has consulted and managed multi-method projects including mail, online and quantitative projects, field managed multi-market projects, bi-lingual and remote projects and also enjoys assisting as a note-taker for moderators.  Celsa first became an MRA member in 2011 and has previously volunteered at several MRA Joint-Chapter Conferences and meetings.  She proudly served the 2012-2013 Northwest MRA Chapter Board as the Sponsorship Chair.  She is an active member of the Fresno Advertising Federation and also encourages Fresno State students to explore and learn about marketing research by way of a twice-yearly lecture on campus.  Celsa is excited and eager to serve on a the NW MRA board and looks forward to contributing alongside others who share a passion for marketing research.

V_Cooley Secretary
Vera Cooley
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About Vera

Vera Cooley has worked as a market analyst since 1997 providing research for companies/organizations including HP, Oracle Corp., Microsoft, Tripwire, Veritas, National Laboratories, Japan External Trade Organization, aerospace manufacturers and many more.

Prior to 1997, she worked in direct marketing management and sales roles. She also served as a board member for the Seattle Direct Marketing Association.

She is based in University Place, WA where she specializes in win/loss analysis for technology companies and also moderates focus groups.

Vera earned an MBA in marketing management from Pace University, New York, NY.


 adurkee Amanda Durkee
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About Amanda

Amanda is a Director, Brand Strategy for Greenberg. In her current role, Amanda directs qualitative engagements for Greenberg, following 15 years of leading a mix of qualitative and quantitative studies for several different research agencies dedicated primarily to exploring new product development, messaging and user experience/satisfaction for Fortune 500 technology companies.

Prior to joining Greenberg, she was a Partner at Zanthus. She is a skilled moderator with training from the RIVA Training Institute and an advocate of using new and hybrid research methods, such as social media monitoring, to help inform research insight.

Amanda has a B.A. in Psychology from Pacific Lutheran University and an MBA from Willamette University with an emphasis in Statistics and Marketing. In her spare time, Amanda can typically be found running, hiking or biking or serving faithfully in her role as Chief Chihuahua Wrangler for the Durkee household.

K_Horrocks Katherine Horrocks
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About Katherine

Katherine co-founded Amplify Research Partners with a vision for engineering a better research experience through superior project oversight; starting with streamlined coordination and precision detail planning, and resulting in consistently successful project execution.

Having led project management teams and facility operations in top California focus group facilities, Katherine has an insider’s knowledge of how to get a project done right, and just what a strong qualitative team is capable of. We know the market and have a databank of facility and recruiting capabilities throughout the US in both major markets and harder to field secondary markets. Katherine has extensive experience with multi-phase projects, product placements and sequential testing coordination, as well as message boards and online focus groups.

As a qualitative research consultant, Katherine has listened to hundreds of consumers speak about a wide range of topics from banking and real estate to grocery shopping, food, and pet products. Katherine’s creative discussion guides reach consumers at their core to drive deeper consumer insight, generating actionable results and strategic recommendations to help clients connect with their customers and better understand how to position their products and brands.

 A_Grunbaum Andres Grunbaum
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About Andres

Andres Grunbaum is an account executive for Peanut Labs and is instrumental in developing new business and supporting existing accounts.  Prior to joining Peanut Labs in October, 2013 he was a founding member of PureProfile’s US Team and led the sales and business development efforts out of the San Francisco office. In April of 2011, he was at MarketTools in several roles including TrueSample implementation, research management, and panel sales. Beforehand he established the US based sampling and operations team for Research Now.

Andres has B.A.s in both Economics and International Relations from the UC Davis and a Post Baccalaureate in Informational Management Systems from UC Berkeley Extension.

A Bay Area native, when not working on research, Andres is most likely rooting on his Golden State Warriors or trying out a new craft beer.

Robert Beanland
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About Robert

Robert is a 25+ year veteran in the technology field, in the areas of executive leadership, product development and field support. He brings extensive experience in working with technical and non-technical associates in all facets of business, in industries ranging from Semiconductors and Software to Defense Electronics and Market Research. Robert prides himself on being able to provide creative, problem-solving ideas and achieving results.  He has served in various roles spanning customer support, sales, technical sales and marketing all the way through corporate sales and marketing.

Robert has served as VP of Sales and Marketing at Thynkster during his 3 years of learning and enjoying the Market Research industry.  He has been an active member of the MRA for all three of these years.  Robert graduated from Arizona State University with a degree in Computer Systems Engineering.

 J_Erickson Jens Erickson
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About Jens

Jens recently joined Directions in Research as vice president of business development.  Jens has been involved with the MRA for the past 6 years attending both local and national events.

Prior to joining Directions in Research Jens worked for Authentic Response before that, GMI Research.  Before GMI he worked at a small data processing company where he worked with many market research firms and departments of fortune 500 companies.  His experience in market research stretches all the way back to high school where he held a job as a phone interviewer.

Jens took a break from market research after that first job in high school for 10 years where he ran a hedge fund.  Working with many banks he bought and sold bonds and equities as an institutional investor.  Jens loves to play golf but does not get the chance to now that he has a great family with 3 little ones.

Jens holds a BS in accounting from California State University.

krista j Krista Joyce
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About Krista
Currently holding this space for Krista

Past Presidents Advisory Council

J_Weise Jackie Weise, PRC
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Research Assurance
About Jackie

As Principal of Research Assurance, a company she launched in 2008, she serves as an extension of the client’s staff, providing them access to the tools, industry knowledge, and research experience without the ongoing expense of supporting these skills internally. With over 25 years of market research experience, Jackie has managed thousands of quantitative and qualitative research studies. She has designed and administered interviewer and management training programs to increase quality and productivity, initiated incentive programs, conducted management seminars, and presented to numerous professional organizations to educate and promote the importance of marketing research. Before starting Research Assurance, she was a Vice President at Informa Research Services, a company that acquired her previous company, Market Trends, where she was a Principal and Executive Vice President responsible for overall corporate operations and led the Global Field Division.

Prior to joining Market Trends in 1992, she was National Field Director at US Research in Chicago where she was responsible for the daily operations of twenty mall locations nationwide. Jackie started her career at Quality Controlled Services as Assistant Manager of the Seattle office.  She served as On-Site Committee Chairperson for the 2000 National Conference in Seattle in charge of Volunteers and again as Co-Chair in 2007 for the National Conference in San Francisco, as NorthWest Chapter Director-at-Large and Mission Statement Task Force Chair for the 2003-04 Board, President-Elect for the 2004-05 Board, President in 2005-06, Immediate Past President in 2006-07, as Director-at-Large for the 2008-10 Board years, Past Presidents Advisory Council 2007-08 and 2010-12, and served as a member of the National Membership and Chapter Workgroup (2006-08; 2010-11) and the Business Services Workgroup (2009-10). In 2007 she was the proud recipient of the MRA NorthWest Chapter Service Award.

Any free time finds her with husband Mark, son Matt, daughter-in-law Kristin and enjoying her incredible grandson Logan. Besides the MRA, she is a member of Consumer Trends Forum International, Puget Sound Research Forum, the Pacific Northwest Sensory Consortium, and has received her Professional Researchers’ Certification at the Expert level.

Brian Fowler Brian Fowler
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About Brian

As Chief Operating Officer for CfMC , Brian manages the CfMC business, hosting and marketing operations.  He keeps the CfMC ship running smoothly and informs the market research community of CfMC survey services and software capabilities.

Brian joined CfMC in early 2004, leaving behind his successful consultancy, Data Driven Marketing (DDM), a provider of marketing research and business insights services for data-minded (and particularly Green-focused) clientèle.

His background includes 20 years of direct marketing, business analysis, and market research experience.  Prior to DDM, he served as insights and marketing manager for the largest business membership organization in the U.S., the National Federation of Independent Business (NFIB); Next Monet, a leading provider of limited edition artwork; and Socratic Technologies, the leader in proprietary online market research panels.

Brian has served on the boards of not-for-profit for over 19 consecutive years.  Serving in a variety of posts including President of the NorthWest Chapter of the MRA, President in the AMA chapters in San Francisco and Nashville AMA chapters, and director-at-large for the Pacific Chamber Symphony.

Brian holds a BBA and an MBA, both in Marketing, from Middle Tennessee State University.

Jeff Spitzer Jeff Spitzer
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About Jeff

Jeff has spent over thirteen years working in all aspects of marketing research data collection. His market research career actually started as a CATI programmer before moving into project management and eventually into sales. That background has proven to be invaluable with knowledge he’s gained from the experiences in the trenches over the years; the tight deadlines, late nights, near misses, total disasters and phenomenal successes. It’s been a great ride and nothing gives him greater pride now then using those experiences to help his clients meet their goals.

Active in the research community, Jeff has served on the Marketing Research Association’s NorthWest Chapter Board since 2007. He was also honored to be the recipient of the NorthWest MRA’s Chapter Service Award in 2009. Jeff works from Portland, Oregon where he’s called home for the last fifteen years. To balance his hardworking ideals, he enjoys spending some personal time cheering his favorite teams (Portland Trail Blazers, UofO Ducks, or the Raiders), camping, occasionally hiking a mountain, or relaxing with a fishing rod in his kayak oasis.

2013 NWMRA Board Volunteers

 P_Cole Peter Cole
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Ron Francesca
Critical Mix
Sponsorship Coordinator
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Z_Johnson Zakiya Johnson
Greenberg, Inc.
Events Liaison
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M_Kittrell Michelle Kittrell
Cambia Health Solutions
Events Coordinator
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Esther LaVielle
Survey Analytics
Membership Coordinator
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  Liz Spitzer
Marketing and Communications
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L_Stegeman Linda Stegeman
Artafact Research
Sponsorship Coordinator
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